LSME is an integrated sports management, marketing and entertainment company delivering a full suite of professional athlete representation services, and sports entertainment programming for global audiences across mobile, web, TV and film.

GPK Sports Management is the exclusive partner of LSME for all regions outside the NBA.

Todd Ramasar

Todd Ramasar is the founder of Life Sports Media and Entertainment, a company seamlessly melding sports, culture, and technology. He is a seasoned NBPA Certified Contract advisor and player agent, who is widely recognized for his driven management style, innovative marketing ideas, and his keen ability to anticipate, envision and conceptualize, the next big thing in sports and entertainment. Todd began his career in athletic talent representation at the age of 19, as an intern for Tellem and Associates, and then SFX Sports. In 2003 he translated his business experience, first-hand knowledge, and entrepreneurial spirit to form Life Sports Management, taking over as the agent of his former teammate, and NBA all-star Baron Davis. Within five years, Todd merged Life Sports with BDA Sports Management, expanding the existing client base, increasing overall revenue, and introducing sports science solutions, still employed today. At BDA, as Vice President of Player Representation, Todd managed athlete recruitment and contracts, while providing clients with strategic guidance and leadership designed to maximize their potential.
Over his career, Todd has secured and negotiated contracts and endorsements, resulting in over $200 million for his players. His extensive track record with the NBA and corporate America creates win-win relationships with teams, corporations, and his clients, including multi-year deals with international brands including Vitamin Water, Reebok, Jenny Craig,
Li-Ning and EA Sports; the list goes on. In 2012, Todd co-founded China Branding Group (Fans Tang). In less than 4 years, CBG has become China’s #1 Western entertainment digital content company, with premium entertainment content and exclusive cross-platform content, for the Chinese market.
A UCLA graduate, and former member of the National Powerhouse Men’s Basketball Program, Todd experienced the collegiate and NBA recruiting process firsthand as a player, and later, as an agent. He continually stresses the importance of balance and success on and off the court, in the community, and with family.
Todd and his wife, Victoria, live with their three children in Southern California.

Jaafar Choufani, ESQ

Jaafar Choufani brings to his clients years of experience gained by transacting in the business and legal arenas in the United States and internationally. In today’s continually evolving world of sports, it is necessary for professional athletes to align themselves with the proper representation that can handle and focus on the specific needs that arise with a career in professional sports. Jaafar understands these needs and brings a dedicated approach to making sure his clients not only secure the right contracts but also receive correct direction in brand marketing, financial and estate planning, fitness training, and tax preparation.
In addition to his work in sports representation, Jaafar continues to practice law in Orlando, Florida for one of the country’s premier intellectual property law firms. Previously he worked for a large Florida based law firm as well as a top Swedish law firm where he focused his practice on corporate and intellectual property law. Jaafar has negotiated contracts with foreign governments and attended to legal matters relating to corporate acquisitions, trademark and copyright protection, and brand licensing for clients in the United States, Canada, Europe, Africa, and Asia. Additionally, he has negotiated marketing contracts for prominent athletes and entertainers regarding multimedia applications and social media platforms. Jaafar has also conducted various marketing and management projects for both the Société des Bains de Mer and the Laureus World Sports Academy in Monte Carlo, Monaco, the National Hockey League and the Walt Disney Company.
Jaafar is a member of the Florida Bar, received his Juris Doctorate from Suffolk University Law School in Boston, Massachusetts, and has a BBA in International Finance and Sports Management from the University of Miami in Coral Gables, Florida.
Jaafar lives in Orlando with his wife Tara and their son Jack.